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inside 1/2019

DETAIL inside 1/2019

Rousing emotions plays a prominent role in the pursuit of consumer objects. Contemporary shop interiors elicit our desires with grand gestures, solid materials and references to monumental art. “The grandeur of the presentation is transferred on to the brand and its ­products,” says Tanja Pabelick in her essay on ‘Walkable History / ies’ in which she explores the strikingly high amount of stone and concrete used in current retail design.

The projects selected for our current issue of DETAIL inside dedicated to the theme of ‘Retail and Display‘ also focus on memorable designs with a high recognition value. In Manhattan’s Nolita district, Tacklebox Architecture has installed a dramatic room-within-a-room structure for Portuguese fragrance house Claus Porto. Japanese architect Kengo Kuma has lined a shoe brand showroom in Barcelona with an ornamental pattern of ­ceramic elements. While Chinese ­architect Yu Ting and his practice Wutopia Lab have designed a complete world of experience with different themed areas in bright ­colours for a bookstore in Suzhou.

In addition to imaginative and elaborately designed solutions, what these examples show above all is that successful retail design should be visually distinctive and easy to preserve with a click - for example, with a selfie.

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