Virgil Abloh c/o Vitra: Twentythirtyfive
Design: Virgil Abloh c/o Vitra
Exhibition: Twentythirtyfive (13.06.19 - 31.07.19)
Site: Vitra Fire Station, Müllheimer Str. 56, 79576 Weil am Rhein (DE)
Virgil Abloh, founder of Off-White and creative director of Louis Vuitton, has advanced the Vitra Archive to the year 2035. The euphorically acclaimed all-rounder has joined forces with Vitra to devise the Twentythirtyfive exhibition at the Vitra Campus. Taking place in the Fire Station – Zaha Hadid's earliest built structure – the show is divided into two narrative sections.
The first section, 'Past/Present', comprises objects by Jean Prouvé and several designs by Charles and Ray Eames and Eero Aarnio. The second section – 'Tomorrow' – transports these 'condensed memories' to the home of a teenager in the year 2035, where the Twentythirtyfive protagonist processes cultural and social influences in the form of especially created objects oriented to the archetypes of classics.
The fundamental question in the intervention by Virgil Abloh relates to the eclectic interaction of a young person with their home surroundings. Virgil Abloh's new editions of the Petite Potence lamp, the Anthony Chair by Jean Prouvé as well as glazed ceramic blocks are available as limited spin-offs of the futuristic Twentythirtyfive home exhibition.