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Pixel, MVRDV

Residential Towers in the Makers District: Pixel by MVRDV

The Pixel residential complex, currently under construction in Abu Dhabi’s Makers District, is taking shape. The project area measures 85,000 m² and will feature 525 apartments of various sizes. The Dutch studio, in collaboration with building company CNTC and client IMKAN, have conceived a typological contrast to the high-rise settlements that prevail in the United Arab Emirates.

Pixel encompasses seven apartment towers arranged around a central plaza. The façades “cascade” towards the base of each building in groupings of balconies and oriels. The design pays homage to pearl hunting with nacre-like ceramic patterns on the exterior surfaces of the structures. Jacob van Rijs, a founding partner of MVRDV, comments: “Our design creates outdoor spaces with … the ‘pixel’ balconies to encourage a sense of community spirit, enabling this … creative atmosphere.”

The lower levels of the towers will be home to compact pixel cubes accommodating shops, cafés, restaurants and offices for start-up enterprises. Moreover, the central plaza will form part of the Artery: a large-scale pedestrian zone leading through the entire Makers District. BIG have taken on the task of designing this area. The Pixel is slated for completion at the end of 2021.

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Further information: 

Principal in charge: Jacob van Rijs

Director: Stefan de Koning

Design Team: Edina Peli, Ronald Hoogeveen, Mariya Gyaurova, Akshey Krishna Venkatesh, Kristin Schaefer, Katarzyna Nowak, Kevin Loftus, Luca Vacchini, Mirco Facchinelli, Meng Yang, Katarzyna Plonka and Ole Allin Egebaek

Visualization: Antonio Luca Coco, Paolo Mossa Idra, Costanza Cuccato, Davide Calabro, Pavlos Ventouris, Kirill Emelianov, Tomaso Maria Maschietti, Massimiliano Marzoli and Giovanni Coni

Strategy & Development: Willeke Vester

Copyright: MVRDV 2018 – (Winy Maas, Jacob van Rijs, Nathalie de Vries)

Co-Architects: Dewan Architects + Engineers

Engineering and Project Management: Ramboll Middle East Cost Control: Turner & Townsend

Landscape and public realm design: Bjarke Ingels Group: BIG Artist: Nicole Martens

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DETAIL 6/2020
DETAIL 6/2020

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