New garb for Belgian fries: Friteries by studio MOTO
Client: The City of Brussels & National Federation of Friteries
Architect: studio MOTO
Location: Brüssel (BE)
Belgian fries have always been particularly popular. The deep-fried potato chips with that certain something can be purchased at stalls all over Belgium. The friteries, which hold a fixed place in Belgian culinary culture, have been part of Brussels street views for decades. Gastronomic pleasures are now to be combined with aesthetic enjoyment, thanks to a competition recently held by the city of Brussels for ten prototypal stalls at prominent locations in the city.
The design by MOTO, a young architectural office, was selected from a field of 52 international entries. The small pavilion concerned is characterised by a mirrored façade and striking neon lighting; the winning design also references the traditional urban context. In acknowledgement of the traditional stalls, the focus is placed on the typical elements of a friterie: a simple shape, an awning, a glass counter and a neon sign. Differences in the illuminated signs and tiling colours lend each of the ten stalls a unique identity.