Future ideas and thinking ahead
Two conceptual constants feature in the further development of the stand. Given that the outdoor clothing was developed especially for the extreme conditions of the Himalayas, the mountain silhouette serves as a constant source of inspiration. In addition, subtle changes can be seen in the stand’s design and technical features from year to year: some elements are adopted directly, others reused in an adapted form, as a glance at the history of the stand shows.
A three-sided, rising rear wall frames the exhibition area of the first trade-fair stand. Three sharply pointed pyramids of black tubular steel stand in the foreground. The open, triangular spaces are spanned by rope netting that becomes finer towards the top. Several white lighting tubes on the floor set off the hollow pyramid from inside.
Glowing Mountains: BlackYak Trade-Fair Stand by Atelier Grande
Client: BlackYak Ltd, Seoul (KR) / München (DE)
Architects: Atelier Grande (former Studio Knack)
Location: Messe München, Messegelände, 81823 Munich (DE)
Colorado Convention Center, 700 14th St, Denver, CO 80202 (US)
A detailed print documentation is available in our issue DETAIL inside 1/2019 concerning the topic "Retail and Display".
The relief-style lighting backdrop is leaning against a 5 m-tall rear wall and becomes a three-dimensional light sculpture on the two open sides of the booth. In the middle there’s a generous accessible communication area, which can be used in many ways thanks to free-standing furniture. From here the visitor gets a panoramic overview of a streamlined selection of products carefully positioned within and in front of the light installation. A bar counter with additional seating is location in front of the closed side-wall. Behind it are located four hidden meeting and negotiation rooms as well as storage and technical areas. Using multi-coloured LED light rods that can be individually controlled, the architects have implemented an exciting and detailed lighting concept. The alternating multi-hued light serves both the product presentation and the spatial design.
The pre-programmed lighting sequences are modelled on various light and weather phenomena that are found in mountain environments. For example, the entire light sculpture goes through a nuanced colour progression from red to white, and then the individual lights change one after the other into a complementing green hue in flashes that resemble lightning strikes. As a result of one-sided light emissions unpleasant glare is avoided while at the same time atmospheric glowing effects are created. The black wall surfaces in the background reinforce this visual impression.