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The Shanghai Film Museum by Tilman Thürmer.

In the West, we tend to think of Hollywood and, more recently "Bollywood" as great centres of film. But in China, the film industry is centred in Shanghai, and they are keen to show off their achievements.

To design and direct the design and graphical identity of The Shanghai Film Museum, they called in Tilman Thürmer, a German-born architect.

The museum opened on the 17th June in a converted former studio in downtown Xujiahui. There are some 70 interactive installations and 3000 historic exhibits, or “relics” as the Chinese sometimes refer to such things, all set within 15,000 square metres of space.

Thürmer's role as art director was extended to advise on the operation of the museum. He sees his mission as inspiring the next generation of film makers and that includes selecting the right teamto run the place.

In an odd kind of way, the extensive involvement of a single designer into areas where he is usually excluded, reminds me of the early Modernist architect and designer, Adolf Loos. He designed his buildings as a series of unfolding spaces with rooms as sets where certain kinds of interactions took place. He also designed the furniture and fittings, and not entirely convincingly, right down to the clothes his clients might wear whilst using the spaces!

Gratitude to The Cool Hunter.

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