In Perspective: Il Makiage Shop by Zaha Hadid Architects
In an integrated pavilion, an intense rhythm is created by folded, alternately brightly lit and black bands. This contrast is reinforced by slight turns along the entire length of the interior space. The dynamic of the rotation influences visitors’ perception as they make their way through the pavilion.
The alternation between glossy and matt surfaces refers to the packaging design used by Il Makiage. The entire structure melds into a sheltered space which cleverly steers visitors’ concentration towards the cosmetics. The lighting and mirrors used for selecting and trying out the make-up have been skilfully integrated into the overall installation.