A new age
Via Moglianese 44
30037 Scorzé (Venezia) (IT)
The new brand identity is the tangible result of long-standing corporate development, and is reflected most strongly in the new logo. The mid-20th century, i.e. the 50s and 60s, was a time of reorientation. It was a golden design epoch in which people looked forward to the future without fear and with enthusiasm – an emotional attitude also reflected in Axolight’s spirit of enterprise. The striking claim for the new look – Bespoke Design – is described as a key element for the company. Claudia Neri, head of the Milan-based Teikna Design studios and responsible for the reorientation, says about the claim: “The industrial capability and the open design approach not only enable the company to adapt the product to the needs of the market, but also to tailor its aesthetics.”
An Axolight collection that shows this is the new Orchid line by Austrian designer Rainer Mutsch. Externally, the lamp with its filigree design resembles a flower with a delicate stem, around which blossoms are entwined. Inside it features the latest technology, with state-of-the-art LED chips. The lamp attempts to focus on the essentials and to link emotion with technology. The shape of the aluminium shade prevents the lamp from overheating, thereby guaranteeing a long service life. The result is a compact, efficient shade in a shape that would not have been possible with an incandescent lamp. The Orchid collection includes two pendants, a floor lamp, a wall lamp and a ceiling lamp, and is available in white or sand. The lamp with the expressive presence of a sculpture attracts attention even when switched off. Its full effect is achieved when several lamps are combined. Thanks to its versatility, the lamp is suitable for both residential and large-scale projects.