Project descriptionIppolito Fleitz have developed a comprehensive brand identity for new Chinese jewellery brand Dada that is tailored to the Asian market. Its design transforms the “mix & match“ principle — by which elements of the collection can be combined as required — into a setting of highly adaptable types of furniture.
As customers journey around the monochrome room they should feel as if they have entered an “enchanted forest“. Graphic facet patterns, backlit silhouettes and over-sized beauty posters serve as visual leitmotifs. The solid white lacquered furniture provides a formal bridge into the fairytale landscape and evokes associations to graceful mythical creatures.
Project detailsbuilding type: commercial and retail buildings, shops
interior work material: wood, wood-based material, metal, steel, glass, float glass
topic: interiors, shop fitting
issue no.: I2/2016