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Changing Scenes: Exhibition Design in Milan


Project description

Amid the hundreds if not thousands of installations on show at Milan’s ­annual Salone del Mobile many stood out for their sophistication and ingenuity. Some were hi-tech or boasted big budgets, while others went for a more theatrical or ethereal approach using lighting and sound or minimal materials to make a big impression.

Memorable examples of the latter ­included German lighting designer ­Ingo Maurer’s transformation of Mila­nese architectural icon Torre Velasca into a glowing red beacon for car brand Audi, Japanese architect Sou Fujimoto’s responsive forest of dappled and moving light in an abandoned 1930s theatre for fashion brand COS and Japanese watch­maker Citizen’s mesmerizing take on the passing of time with a dazzling suspended installation of 120,000 ­glittering watch parts.

Perhaps more interesting however was the way well-­established furniture brands chose to innovate with their fair stands and ­exhibition spaces and approach the temporary structure as proper architecture. 2016 marked the ascent of the architectural installation. (Giovanna Dunmall)

Project details

building type: commercial and retail buildings, trade fair constructions
topic: interiors
issue no.: I2/2016


DETAIL inside 2/2016

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