Andy Warhol famously called his New York City studio “The Factory”. Later the British pop music producers Stock Aitken and Waterman called their operation the “Hit Factory” as it churned-out hit after hit of 1980s pop music.
This “Factory” designed by Tetrarc seeks to combine workspace for both image and music making but takes its inspiration not from the repetitive nature of industrial production but from its architecture. Read more
