When a company builds its own HQ to feature a product it manufacturers, it can sometimes produce interesting architecture. But such hubris also produces bombastic and often dull buildings. More often, the efforts should be immediately forgotten.
It is therefore fitting that we view this form of corporate advertising with a jaundiced eye, at least until it can be established that the work merits closer inspection. The industrial installation for the Hydro Aluminium company of Argentina is a small addition to a factory complex that is worth looking at. Read more
